Get the Name Right

I tweeted about this recently, but I figured it was a topic that was maybe worth explaining in more than 140 characters.

I’ve talked in the past about how seemingly minor errors in your resume or cover letter can get you in the reject pile. Think of it this way – if it’s a popular job ad that’s getting a lot of interest, and a recruiter is sifting through dozens and dozens of similar applications, do you want to draw their attention to a careless error in YOUR submission? Of course not. Here’s one of those small mistakes that I’ve seen in many, many submissions – getting the company name wrong.

Seem unbelievable? Something that you would never do? Consider these examples:

  • NCSOFT
  • BioWare
  • Double Fine
  • inXile Entertainment

If you send in a cover letter and say that you’re thrilled to be applying to “NCSoft”, “Bioware”, “DoubleFine”, or “Inxile” – you’ve made an error. Will that minor oversight automatically get you rejected? Why take the chance? How a studio spells its name is an important part of its brand. BioWare decided years and years ago to put that capital W in there for a reason, and I guarantee you that when someone there gets a submission to “Bioware”, it at least catches their eye. How can I guarantee that? I work for TurboSquid, and I’ve reviewed lots of resumes over the years. If someone applies to “Turbosquid” or “Turbo Squid”, I always notice, because that’s not our brand. It just looks incorrect to people on the inside, because it is. It sends a small signal that you haven’t taken the time to figure out how to properly spell the company’s name. Don’t let that be one of the first impressions you make.

If you’re not sure how they handle the spelling, take a few minutes to poke around their site. Don’t just trust the logo, those can be deceiving. It might look like something that’s all caps or one word, but that might be due to their logo font. Find their “About Us” page, and see how they refer the brand there. It’s a small enough thing that it won’t get noticed if you get it right, but there’s a good chance it will be noticed if you get it wrong.

Good luck on the job hunt, everyone!