How To Sell Candidates on Your Studio

I saw a tweet recently from one of the companies on our LA dev list, Sony Santa Monica, saying that they were in the process of moving to a new studio:

I checked out the links, and was actually really impressed with what they’ve done with their entire site. They’re doing an excellent job at selling potential candidates on their studio. One of the first things you see when you visit the site is a video showcasing the studio itself and potential future co-workers for any job hunters. I don’t know why more studios don’t do this. Most game studios are fun places! I’ve been to 10 (I think) during my career, either on interviews or work-related trips, and even the smaller, scrappier studios had interesting things worth highlighting. Why don’t more of them spend a little bit of time to show off what they’ve got? Instead, it seems many studios are content to make their first impression on a candidate with a block of text and a bullet list of job openings.

Since they are in the process of moving, they also included some excellent details on the buildout process for the new studio:  http://sms.playstation.com/news/time-to-move/. They include lots of pictures, and there’s a nice write-up on the moving experience from their Head of Studio.

It’s clear they put a lot of time and effort into these new recruiting efforts. It’s easy to get a good feel for the culture of the studio by spending some time on their new site. I’m curious to know what other studios you guys have seen that have put together commendable recruiting materials. Have you seen anyone in particular that really stood out at selling their job openings?

 Photo credit:  Sony Santa Monica website